Japan and China have a a long historical origins' complicated and tension relationship. From the second world war to the contesting of the Diaoyu Islands(called senkaku islands in Japanese).
Nowadays, the 'big issue' in tourism between these two countries maybe the consistently mutual unfavorable impressions between the general population accompanied by the increasing number of Chinese tourists in Japan.
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tourists increasing in Japan |

Only 11.3% of Chinese public hold a favorable impression of Japan, but approximately 90% people in each country have a express antagonism towards another.
However, recent years, Chinese spending power have become the biggest part of Japanese visitors income. 'About a quarter of the $17 billion outlaid by tourists in Japan in 2014 came from Chinese visitors.'
Despite the anti-Japan sentiments, Japan has strict food and medicine safety supervision system, and also prior technology, Chinese public prefer to shop overseas due to China's frequent product safety scandals.
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Japanese store use Chinese slogan to attractive Chinese visitors |
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